Enterprise Hospitality
Personalization AI

Hilton Hotels

Transforming 7,000+ properties worldwide with AI that remembers every guest preference, predicts needs before they arise, and optimizes pricing in real-time.

7,000+

Properties

173M

Guests/Year

+4.7%

RevPAR

Revenue Impact

RevPAR Increase

YoY

+$12.40

+4.7%

Upsell Revenue

Annual

+$8.2M

+23%

Guest Satisfaction

vs baseline

92/100

+18%

Repeat Booking

Diamond members

67%

+63%
The Challenge

Manual Pricing in a Dynamic Market

With 7,000+ properties worldwide, Hilton's revenue managers couldn't keep up with real-time demand fluctuations. Rates were set days in advance using static rules, missing surge opportunities during events and failing to capture price-sensitive travelers during slow periods. Every empty room represented permanent revenue loss, and the competition was already using dynamic pricing.

72 hrs

Avg rate adjustment lag

$4.2M

Missed revenue monthly

18%

Rooms unsold at optimal price

Guest Intelligence

AI Guest Profiles

See how AI remembers and anticipates every guest's unique preferences

JM

Diamond Business Traveler

47 nights this year
High floor
King bed
Early check-in
+1 more
96%

Satisfaction

Known Preferences

High floor
King bed
Early check-in
Quiet room

AI Predicted Needs

Express checkout
Late dinner reservation
Car service
S+M

Anniversary Couple

3rd anniversary trip
Ocean view
Suite upgrade
Champagne on arrival
+1 more
98%

Satisfaction

FAM

Family Vacation

First stay at property
Connecting rooms
Pool access
Kids menu
+1 more
92%

Satisfaction

Revenue Intelligence

Amenity Upsell Engine

AI-driven personalized offers that guests actually want

Spa Services Intelligence

Avg. Upsell Value

+$127

Conversion Rate

34%

AI Action

Personalized treatment recommendations based on stay patterns

Example Personalized Offer

"Welcome back, Mrs. Johnson! We noticed you enjoyed our couples massage last visit. For your anniversary stay, we've reserved your preferred therapist Sarah at 3pm. Would you like to confirm?"

Business Impact

Revenue Transformation

RevPAR Increase

+$12.40

+4.7%
YoY

Upsell Revenue

+$8.2M

+23%
Annual

Guest Satisfaction

92/100

+18%
vs baseline

Repeat Booking

67%

+63%
Diamond members
"We're not just pricing rooms—we're pricing experiences. The AI understands that a Diamond member booking for their anniversary is a different value proposition than a corporate traveler on per diem. That nuance drives incremental revenue we never captured before."
MT

Michael Torres

Director of Revenue Management Strategy, Hilton

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