Agix Technologies logoAgix Technologies
eCommerce · AI Taxonomy · Product Intelligence

The AI That Turns a Raw Product Feed Into a Revenue-Ready Catalogue, in Seconds.

Agix built the AI engine powering Naratix, a full-stack ecommerce automation platform that ingests messy product data and outputs clean taxonomy, rich attributes, and marketplace-optimized content across 35+ platforms simultaneously.

100×
Faster Time-to-Market
+12%
Avg. Conversion Increase
20×
Cheaper Listing Costs
35+
Marketplace Integrations

Santosh S. — Founder & CEO

Agix Technologies

Naratix came to us with a clear vision: automate the most painful part of ecommerce operations — product data. We built the AI engine that made it possible at scale.
  • AI taxonomy + attribute extraction, deployed in weeks
  • Handles millions of SKUs without adding headcount
  • Integrates with every major commerce platform
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Client
Naratix
Industry
eCommerce Automation · AI SaaS
Engagement
AI Taxonomy · Product Intelligence · Content Generation
Platform
35+ Marketplace Integrations · Full Catalog Pipeline
About Naratix

From raw product feed to clean, searchable, SEO-ready catalogue data, fully automated.

Naratix is an AI-powered ecommerce automation platform built for brands, retailers, and marketplace operators who manage large, messy product catalogues. The platform ingests product data from any source, CSV, ERP, PIM, CMS, marketplace exports, and outputs structured, attribute-rich, channel-ready content at scale.

Agix built the AI engine at the core of Naratix: the taxonomy audit model, attribute extraction pipeline, normalization engine, and data-driven storytelling layer that turn incomplete product records into high-converting catalogue listings, 100 times faster than manual operations, at 1/20th of the cost.

100×
Faster to Market
+12%
Conversion Lift
20×
Cost Reduction
Naratix case study visual
The Challenge

Ecommerce catalogues are broken, and the cost of fixing them manually is destroying margins.

Every retailer running at scale faces the same problem: product data arrives incomplete, inconsistently structured, and uncategorized. The manual processes that fix it are slow, expensive, and error-prone at volume.

01

Messy supplier feeds, different naming conventions, missing attributes, broken category hierarchies across every source.

50 suppliers means 50 data formats. Reconciling them into a consistent catalogue required full-time analyst effort on a task that delivered zero customer-facing value, a hard ceiling on assortment growth.

02

Thin product content killing conversion, "Vacuum. No description." instead of attributes that filters, search, and buyers actually need.

Across tens of thousands of SKUs, bare listings aren't an edge case, they're the standard. Every missing attribute suppresses search ranking and hands the sale to a better-described competitor.

03

Manual multi-channel publishing, reformatting the same product for Amazon, Shopify, eBay, and 30 other channels individually.

Every marketplace has its own schema, limits, and compliance rules. Maintaining channel-specific data in parallel duplicates work, introduces inconsistencies, and makes rapid assortment expansion impossible.

AI Architecture

Six-stage pipeline from raw product feed to clean, marketplace-ready catalogue data.

Every stage is automated. Every output is validated. Admin corrections feed back into the model, so accuracy improves continuously across every client catalogue.

Naratix case study visual
Taxonomy Auditing

A bare listing becomes a rich, searchable product record, automatically.

The AI taxonomy model doesn't just categorize products, it extracts and structures every measurable attribute from unstructured input data. Power, dimensions, material composition, fit, noise level, capacity: anything that can be inferred from the raw data is surfaced, labeled, and attached to the record.

What was listed as "Vacuum, No Description" becomes a fully attributed vertical vacuum cleaner with power rating, container volume, noise level, product type classification, and a generated description optimized for search and conversion.

LLM Reasoning

Understands product context, infers missing attributes from descriptions and image metadata

Entity Extraction

Pulls structured attributes, size, color, material, type, from freeform text at scale

Embedding Match

Maps synonyms and variant naming to a canonical taxonomy regardless of supplier terminology

Confidence Score

Every output is scored, low-confidence classifications are flagged for admin review before publishing

Naratix case study taxonomy auditing
Naratix case study product enrichment before and after
Product Enrichment

A flat product image becomes a lifestyle story that converts.

Before Naratix, a fashion retailer uploading a white t-shirt gets exactly what they put in: a flat product shot, no context, no story, no reason for a shopper to imagine wearing it. After Naratix, the same SKU is published with a styled lifestyle image, full attribute breakdown, composition, fit, sleeve length, breathability, and channel-optimized copy for every marketplace it's sold on.

The same enrichment applies at any category depth: a hoodie gets composition, fit type, and closure information extracted and structured. The AI understands what attributes matter for each product category and builds the record accordingly, without a human ever touching the individual listing.

Category-aware attribute extraction

Knows which attributes matter per category, clothing gets fit and composition, electronics get power and dimensions

Data-driven storytelling engine

Generates channel-optimized product narratives from structured attributes, tuned for SEO, filters, and conversion

Bulk processing at any scale

Runs the same enrichment pipeline on 100 SKUs or 10 million, no manual intervention required

What We Built

Four AI systems that replace an entire product data operations team, without losing quality.

Each module handles a distinct layer of the product data problem. Every correction made in one layer sharpens the model for everything that follows.

AI Taxonomy Audit Engine

A classification model that audits incoming product data against a target taxonomy, finding wrong categories, broken hierarchies, duplicate entries, and classification gaps. The engine doesn't just flag errors: it proposes the correct classification for each product with a confidence score, enabling bulk approval of high-confidence corrections and targeted human review for edge cases. Taxonomy drift, where supplier categories drift from platform standards over time, is detected continuously and corrected automatically, keeping the catalogue clean without ongoing manual maintenance. The model is trained per client catalogue to handle industry-specific category structures, proprietary naming conventions, and taxonomy rules that generic classifiers can't infer.

Attribute Extraction Pipeline

A multi-stage extraction system that pulls structured product attributes, size, color, material, weight, dimensions, technical specs, certifications, from any combination of unstructured text, supplier data sheets, and image metadata. The pipeline runs category-aware extraction: it knows that clothing requires fit, composition, and care instructions; that electronics require wattage, dimensions, and connectivity specs; that furniture requires materials, assembly requirements, and weight limits. Attributes are normalized against a canonical schema, with synonym resolution handling the full range of supplier inconsistencies, "ivory" and "off-white" and "cream" are all mapped to the same color value. Every extracted attribute goes into the Normalization Engine, which applies taxonomy rules and validates against allowed values before committing to the catalogue.

Data-Driven Storytelling Engine

A content generation layer that converts structured attribute data into compelling, channel-optimized product narratives. The engine doesn't hallucinate: every claim in the output is grounded in extracted attributes, it writes about the product's composition because the composition was extracted, not because it was guessed. Output is tuned per channel: Amazon listing copy is structured for A9 ranking signals, Shopify copy is written for browse conversion, marketplace feeds are formatted against each platform's character limits and content rules. The storytelling layer also handles Creative Intelligence Briefs, a scoring framework that extracts story signals, audience intent, and conversion triggers from product data to guide the content model toward the highest-performing narrative structure for each category and audience segment.

Multi-Channel Publishing & Admin Automation

A publishing layer that takes clean, normalized catalogue data and distributes it simultaneously to 35+ marketplace and platform integrations, Shopify, WooCommerce, Amazon, eBay, Adobe Commerce, BigCommerce, Salesforce, Mirakl, VTEX, and more, each formatted to that platform's specific schema, attribute mapping, and compliance requirements. The admin automation layer runs in parallel: an Audit Dashboard surfaces gaps, duplicates, and invalid taxonomy in real time; Bulk Approval allows high-confidence AI changes to be accepted in batches; Export Logs track every catalogue update for governance and rollback. Admin corrections on any accepted change feed back into the extraction and classification models, improving accuracy continuously with every human decision made in the platform.

Marketplace Reach

One product feed. Every channel. Formatted correctly for each one.

Naratix publishes to 35+ commerce platforms simultaneously. The publishing engine handles the schema translation, attribute mapping, and compliance formatting that would otherwise require a separate integration team for each marketplace.

35+
Platform integrations maintained and updated
Real-time
Sync across all channels when product data changes
Zero
Manual reformatting required per channel
Full
Compliance with each marketplace's content rules
Naratix case study visual
Results

Ecommerce automation results.

The numbers from Naratix deployments across brands, retailers, and marketplace operators using the AI catalogue pipeline.

100×
Faster Time-to-Market

Products that took days to manually list and enrich are processed, attributed, and published in seconds. Full catalogue onboarding that previously took months completes in hours.

+12%
Average Conversion Increase

Richer product pages with accurate attributes, complete descriptions, and SEO-optimized content consistently outperform thin listings, across every category and platform tested.

20×
Cheaper Product Listing Costs

Eliminating manual data entry, copy writing, and channel reformatting from the product operations workflow reduces per-SKU listing costs by 95% compared to fully manual processes.

The product data problem is the same across every ecommerce business at scale, messy inputs, slow processing, thin content, broken taxonomy. Naratix proves that AI can solve all of it in one pipeline, and Agix built the engine that makes that possible.

S
Santosh S.
Founder & CEO, Agix Technologies
FAQ

Common questions about AI-powered ecommerce catalogue automation.

How does the AI handle product categories it hasn't been trained on?+

The taxonomy model uses a combination of fine-tuned category classifiers and general embedding-based similarity matching. For well-established categories, apparel, electronics, furniture, beauty, the model performs at high confidence from day one. For niche or proprietary categories, the system falls back to embedding similarity against the target taxonomy structure, surfaces low-confidence matches for human review, and learns from every correction made in the Audit Dashboard. In practice, most client catalogues have 80–90% of their SKUs in standard categories where the model performs with full confidence; the remaining 10–20% are flagged and reviewed once, after which the model generalizes those corrections to future similar products. No new category requires a full retraining cycle.

What happens when the source product data is extremely thin, just a name and a price?+

Thin input is the most common scenario, and the pipeline is designed for it. When text input is minimal, the extraction pipeline attempts to use any available image data to infer attributes: product type from visual classification, color from image analysis, and material or construction from texture recognition. For products where both text and image data are insufficient to extract attributes with confidence, the system generates the best available classification with a low confidence score and routes the record to the Audit Dashboard for admin review rather than publishing an incomplete listing. The platform tracks "data completeness" per SKU so operations teams can see exactly where their supplier feeds are weakest and request improvements at source, which over time raises the quality of input data across the entire pipeline.

How does the storytelling engine avoid generating inaccurate product claims?+

The storytelling engine is grounded-generation only: it generates content exclusively from the structured attributes that have already been extracted and validated by the upstream pipeline. It does not invent claims. If the composition of a fabric hasn't been extracted, the generated description won't mention composition. If the power rating of an appliance is unknown, the copy won't cite a wattage. The generation model is given only the confirmed attribute set as its factual basis, every sentence it writes must be traceable to an input attribute. This is a deliberate architectural choice: the pipeline treats extraction and generation as separate stages so that content quality is bounded by data quality, not by model confidence. The Confidence Score layer adds a final gate: descriptions that score below threshold are held back from publishing until reviewed.

Can the platform handle catalogue migrations, moving data from a legacy PIM to a new one?+

Catalogue migration is one of the highest-value use cases for Naratix. Legacy PIMs accumulate years of inconsistent data, products added by different teams, under different category conventions, with varying attribute completeness. Moving that data to a new system without cleaning it first just transfers the problem. The Naratix pipeline can ingest the full legacy catalogue export, run taxonomy audit and attribute extraction across the entire dataset, surface inconsistencies and gaps, and produce a clean, normalized catalogue ready for import into the target PIM. What would otherwise be a six-to-twelve month manual data remediation project can be completed in days. The Admin Dashboard provides a complete audit trail of every change made to the data, giving migration teams the governance documentation their compliance processes require.

How quickly can a new client go live, and what's required on their end?+

Most clients are processing live product data within one to two weeks of onboarding. The client-side requirement is straightforward: a product data export in any standard format (CSV, JSON, XML, or direct API connection to their existing ERP or PIM) and access to their target taxonomy structure, either a standard schema like Google Product Taxonomy or their own internal category hierarchy. Agix handles the pipeline configuration, model calibration, and marketplace integration setup. There is no code deployment required on the client side for standard integrations. For custom ERP connections or proprietary data formats, the onboarding typically extends to three to four weeks depending on how complex the source data structure is. The rate-limiting factor is almost always data access, clients who can export their full catalogue on day one move fastest.

Production AI

Ready to turn your product data problem into a competitive advantage?

From taxonomy audit and attribute extraction to multi-channel publishing, most projects go from kickoff to live catalogue pipeline in 8–16 weeks.