Fashion Tech
AI Personalization

Stitch Fix

Where algorithms meet artistry: building AI that amplifies human stylists, not replaces them—serving millions of unique style preferences at scale.

61%

First Box Keep Rate

-58%

Stylist Time/Box

+42%

Client Lifetime Value

Client Style Profile

Style Preference
Modern Minimalist
Color Palette
Fit Preference
Relaxed, not tight
Price Sensitivity
Mid-range ($40-80)

AI Confidence

89% match confidence

The Challenge

Capturing Taste You Can't Describe

Fashion is deeply personal—and often unconscious. Clients can't articulate why they love one dress and hate another that looks similar. The AI needed to learn preferences that clients themselves couldn't explain.

The Cold Start Problem

New clients have no purchase history. First box recommendations were essentially random—with only 42% keep rate and massive return costs.

The Fit Nightmare

Same size fits differently across brands. "Medium" from one brand is another's "Large." 34% of returns were fit-related—pure waste.

"Our stylists are artists, but they were spending 80% of their time on data entry—looking up inventory, checking sizes, reading past notes. We needed AI to handle the data work so they could focus on creative styling."

— Michelle Wong, Director of Styling Operations

Cold Start Solution

Learning Style in 2 Minutes

Our optimized onboarding quiz captures more style signal in 4 questions than competitors get from 20.

1

What's your typical weekend outfit?

Casual vs. formal preference
2

Pick 3 colors you never wear

Color palette boundaries
3

Rate these 10 outfit photos

Style embedding in 30 seconds
4

How adventurous with new styles?

Exploration vs. exploitation balance
Result: First box keep rate improved from 42% to 61%
Human + AI Collaboration

The Stylist Copilot Workflow

AI Pre-Selection

Algorithm curates 50 items from 10,000+ inventory

Instant

Style Match Score

Each item scored for client preference alignment

Real-time

Fit Prediction

Size recommendations based on body + brand data

Real-time

Stylist Review

Human Touch

Human stylist makes final selection from AI picks

3 min

Explanation Gen

AI drafts personalized styling notes

Instant

Total time from assignment to ship: 5 minutes (down from 12)

Business Impact

Measured Results

61%

First Box Keep Rate

up from 42%

-32%

Fit-Related Returns

better size prediction

$587

Client Lifetime Value

up from $412

5 min

Stylist Time/Box

down from 12 min

"What we built isn't AI replacing stylists—it's AI giving stylists superpowers. They now understand each client's preferences instantly, see size predictions they can trust, and spend their time on what humans do best: creative styling that makes clients feel amazing."
MW

Michelle Wong

Director of Styling Operations, Stitch Fix

Building AI for Personalization?

We help companies build recommendation systems that learn what users want—even when they can't articulate it.

Free Consultation

Ready to Build Your AI System?

Talk to our AI systems architects about your specific challenges. Get a personalized roadmap for implementation.

30-minute discovery call with an AI architect
Custom roadmap for your use case
ROI projection and timeline estimate
No obligation — just insights

By submitting, you agree to our privacy policy. We'll never share your information.