Creative AI
Audio Generation

Suno

Making music creation feel like magic. We helped Suno reduce generation time from 90 seconds to 20 seconds—transforming user behavior from "submit and forget" to "create and iterate."

-78%

Generation Time

4.2M

Daily Songs

+34%

User Retention

Generation Pipeline

1

Prompt Analysis

0.3s
2

Style Encoding

0.8s
3

Structure Generation

4.2s
4

Audio Synthesis

12.1s
5

Mastering

2.6s
The Challenge

Music Creation Was Stuck in the Stone Age

Content creators and businesses faced a brutal reality: original music was either prohibitively expensive through licensing, required years of musical training to produce, or meant settling for generic royalty-free tracks that sounded like everyone else. Creative vision was constantly compromised by budget and skill constraints—until AI changed the game.

68%

Creators hit creative blocks

$500+

Per licensed track cost

0

Customization options

Interactive Demo

Audio Lab Workbench

Experience how Suno generates music in real-time

Creation Studio

Select Genre

Tempo

120 BPM

Mood

Uplifting

Prompt

"An uplifting pop song about new beginnings, with warm vocals and catchy melody"

Generation Pipeline
Prompt Analysis0.3s
Style Encoding0.8s
Structure Generation4.2s
Audio Synthesis12.1s
Mastering2.6s
--:-- / --:--
Performance

Infrastructure Transformation

Before Optimization

Generation Time

Sequential processing

90+ seconds

GPU Utilization

Bottleneck on synthesis

Single GPU

Model Loading

Cold start penalty

Per request

User Behavior

Tab switching during wait

Submit & forget
After Optimization

Generation Time

Parallel pipeline

~20 seconds

GPU Utilization

Distributed synthesis

Multi-GPU sharding

Model Loading

Per-region hot models

Warm pools

User Behavior

3x more songs per session

Watch & iterate
User Impact

Behavioral Transformation

How speed changed user engagement

Session Duration

4.2 min

12.8 min

+205%

Users stay to watch generation complete

Songs per Session

1.3

4.1

+215%

Rapid iteration encourages experimentation

Share Rate

8%

23%

+188%

Shorter wait means more sharing moments

"The speed improvement changed how people use Suno. Before, they'd submit a prompt and walk away. Now they watch it happen, iterate immediately, and create 3x more songs per session. That's the power of making AI feel instant."
MC

Marcus Chen

VP of Engineering, Suno

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